AllTop Viral!

Imagine creating a fake trailer so enticing that people are clamoring to see a full-length movie version that doesn’t even exist?

Big Lazy Robot hit the jackpot with this clip called “Keloid” about a world where humans go against machines in the war to end all wars, and the use of mannequins is enough to scare you out of ever stepping foot in a mall again (if the perfume-wielding salespeople haven’t done that already).

With any luck, we’ll be visiting theaters soon for more than just a taste of terror.

Full story at The Verge.

Genius marketing moves.