How restaurants hack your brain to get you to spend more
Posted by Josh Taylor / November 17, 2017
We’ve all had this experience. You go to a restaurant, you don’t have a set budget in mind but you know you don’t want to spend that much money, you just want a decent meal out. One thing leads to another and you’re on your third glass of wine. You go for appetizers, a more expensive meal than you thought, and, who knew? you have room for dessert. What happened? Well, it may not be your fault. You’re not necessarily a weak-willed individual. Restaurants hack your brain using known psychological effects to get you to spend more money.
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