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We’ve all had this experience. We’re waiting in line at the grocery store, and we see a candy bar for sale. It’s just a buck, we tell ourselves, so we buy it. And the same thing gets repeated on much larger scales––we see a TV marked down to $600 from $1000 so we think, “I can’t afford not to buy it!” What causes us to make these impulse purchases? This video digs into the psychology of impulse buying.

Full story at YouTube.

More great psychology.